Nike Website Analysis - 2144 Words

Nike Website Analysis Nike and its products Nike is a US based Multinational Corporation popular for designing, developing and global marketing and selling of accessories, apparels, equipment and apparel. The corporation has its main headquarters located in Beaverton, Oregon in Portland. It is the leading manufacturer of equipment of sports and supply of athletic shoes. Their revenues total up to about US$24. 1 billion in the financial year 2012. During this time, the company employed more than 40,000 persons internationally. This brand is the most valuable in the industry of sports business as it is estimated to value at $10.7 billion (Lamb, Hair, McDaniel, 2012). Nike is a manufacturer of a variety of equipment for sports. The first ever products that they manufactured were track shoes for running. Currently they have also ventured into making base layers, shorts, and jerseys, shoes and so on for different sports including cricket, basketball, lacrosse, association football, tennis, ice hockey, baseball, and track and field (Nike Store, (n.d)). Nike Corporation was the first to release the Nike Air Max in the year 1987. Their recent brands include Nike SB shoes, and Nike NYS, Nike 6.0. The most recent released is the Air Zoom Yorker. The design of this sportswear if compared to other manufacturers is 30% lighter. In 2008, Air Jordan XX3 was introduced by Nike Inc. This basketball shoe was designed based on the environmental factors (Singh, 2008). Nike sells aShow MoreRelatedNike Plc1183 Words   |  5 PagesNIKE, INC COMPANY PROFILE Nike, Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive, Beaverton, USA, the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike, Converse and Umbro over 170 countries. It is employing 34,400 workers and has been being competed strongly by Adidas and Puma (Nike company website, 2010). ok For the last five years, Nike’s revenue increased steadilyRead MoreNike Rhectorical Essay1029 Words   |  5 PagesENGL 202D 9/10/14 Nike Americans everyday procrastinate on goals and achievements, wishing of getting out and obtaining their personal ambitions. Although everyone wishes to be the best, success relieves on the drive the athlete has inside. Imagine a shoe that can increase that motivational drive. The Nike text creates a conceptual situation that any Nike products can make you perform better. Nike is one of America’s top sportswear brand that bring tons of Rhetorical Analysis with their advertisementRead MoreNike Swot Analysis1214 Words   |  5 PagesSWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, in the 50 years that Nike has been in business, it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets, through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength, weakness, opportunity and threat) analysis ofRead MoreNike Max Sight Contact Lenses Essay example727 Words   |  3 PagesNike Maxsight Contact Lenses Descriptive Research Design Designed for athletic individuals in need of vision correction, Nike’s Maxsight contact lenses were developed through a partnership with Bausch and Lomb. The new lenses are available in grey-green or amber colors, depending on the primary sport of choice. Offering distortion-free optics by reducing glare and boosting contrast help Nike athletes â€Å"See Sport Better.† In addition, the Maxsight lenses filter over 90% of harmful blue lightRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its compet itors employing its innovativeRead MoreProject Proposal : Nike Inc.1354 Words   |  6 PagesInception Nike, Inc. is a corporation that specializes in the design, development, manufacturing, marketing, and sales of footwear. Nike, Inc. was founded by Bill Bowerman and Phil Knight. The current Chief Executive Officer (CEO) is Mark Parker. The company headquarters is in Beaverton, Oregon. The company headquarters will be expanding soon and will contain two additional floors. Currently, there are twenty employees and four out of the twenty employees handle the IT part of the corporation. Nike operatesRead MoreMarketing Strategy Of Nike s Success895 Words   |  4 PagesNike is one of the most recognizable brands in the world. It is not only renown for its high quality athletic apparel but it is also known as one of the best manufacturers and designers for sporty fashion for both the gym and the streets. Nike is among the sole companies that took note that, â€Å"Americans are wearing yoga pants, running gear and basketball shoes not just to-and-from the gym, but also around town.† (Fortune). Active wear is suddenly chic. They noticed that Americans find that athleticRead MoreStrategic/Operational Planning (Nike) Essay696 Words   |  3 Pages Nike: Strategic Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. TheRead MoreIndustry And Distribution Of Nike1412 Words   |  6 PagesIndustry and Distribution Analysis The sportswear industry is dominated by Nike and Adidas, which together hold around eighty three percent of the industry’s market share in revenue (Biddnessetc). Since both have such a high demand of customers they have created multiple distribution centers in the United States and in other countries. To stay ahead of the other industries both companies concentrate on promoting and creating new and innovative products. Nike Nike is based in Beaverton, OregonRead MoreEnvironmental Scan of Amazon And Nike1104 Words   |  5 PagesRunning Head-ENVIRONMENTAL SCAN OF AMAZON AND NIKE The Internal and External look of Amazon and Nike Jaime Enriquez MGT 498 January 31, 2011 Eligah King ENVIRONMENTAL SCAN - AMAZON AND NIKE In todays businesses e-commerce is becomingly more effective in the modern world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals are familiar with these companies, Amazon and Nike. Both of these companies carry strong points